• Digital marketing, social media marketing, Ecommerce, customer experience platform, hospitality

Contact

Professional Status

Freelancer
Available

Experience

Director Marketing Technology (Free lance)

2 Digital consulting LLC
Since 2015
  • Assist luxury hotel groups in achieving digital transformation and becoming customer-centric.
  • Help organizations deliver the next generation customer experience, build connected customer experiences to create seamless connection between digital and brick-and-mortar.

Senior Ecommerce & CRM Director

ALLIANCE HOSPITALITY BLACKSTONE GROUP
2006 to 2014
  • Led B2C & B2B digital/CRM strategy & development to drive new digital revenue. Implemented new IT solutions to increase sales performance and loyalty. Established new digital marketing roadmap to ensure business objectives (Crowne Plaza, Holiday Inn, Mercure, Best Western & Alliance Hotels).
  • Implemented CRM/Selligent X@ V 7.5 & 8.0 for 50 hotels (IHG & Best Western hotels) in Europe (key user workshops, business process, KPI design & training guide)

CRM Consultant

TECHNOLOGY EVALUATION CENTERS
2002 to 2006
  • Responsible for the "TEC CRM Evaluation Center" portal with a team of 12 people. Developed traffic acquisition and converted leads to online B2B customers.
  • Assessed Competitive benchmarking/best practices for CRM market & review of proposals made by 40 publishers (Microsoft CRM, Oracle, Pivotal CRM, Salesforce, SAP CRM, Sage, Siebel…)
  • Coordinated the CRM specialists team, the call centre and IT service for the development of targeted offers and the implementation of specific surveys and measures
  • Prepared online satisfaction surveys for TEC CRM members designed to assess quality and relevance of the CRM IT evaluation tool
  • Launched online campaigns promoting new targeted TEC CRM offers (IT training, webinar, comparative reports & if scenarios)
  • Created CRM Strategic Partnership Centre and membership programmes

Skills

  • Customer Experience Maturity assessment, SEM, SEO optimization & Web conversion, content marketing, context marketing, competitive benchmarking, Social Media Marketing plan implementation & web analytics (Google Analytics, Web trends, Xiti).
  • Requirements analysis, redesign Ecommerce websites, UX design, Sitecore Experience Platform, supervision and coordination of cross-competence teams & external agencies management.
  • CRM process audit, customize loyalty programs & email marketing, sales lead acquisition, design KPI, sales & marketing teams training.
  • Sitecore Experience management platform 8, Drupal, Typo 3, Wordpress, Selligent X@ 7.5/8.0, SAP CRM, Smartfocus, SIM, Fastbooking, Holidex, ReservIT, Resawin, Availpro, Nymphea, Resawin
  • HTML, Java, SQL, UML, Agile, Yield management

Interests

  • Belize, Guatemala, Mexico, Namibia, Zimbabwe, South Africa, Egypt,Turkey, Russia, UAE - Dubai, Oman, Iran
  • Europe: Spain, Portugal, Italy, Germany, Austria, France, Switzerland, Belgium, UK. Hungary, Yugoslavia, Greece, Cyprus