• Digital marketing, social media marketing, Ecommerce, customer experience platform, hospitality

Contact

Professional Status

Freelancer
Available

Experience

Director Marketing Technology (Free lance)

2 Digital consulting LLC
Since 2015
Responsibilities completed
  • Assist luxury hotel groups in achieving digital transformation and becoming customer-centric.
Detailed Description
  • Assessed competitive analysis and defined target audience to build digital marketing strategy roadmap.
  • Concept design of Ecommerce sites to entice the new customer experience (responsive design/mobile)
  • Implemented CRM & Marketing automation (ZDirect/TravelClick GMS)
  • Optimized online customer journey to drive customer acquisition
  • Led Social Media team of 15+ experts to build brand reputation for a Health & Spa Resort
  • Managed web agency project managers, booking engine developers and other external agencies (SEM, SEO, Media)
  • Trained and coached Revenue, Sales, Marketing & Community managers
  • Developed contests & surveys to qualify database
Company Description

2 Digital consulting is with specialized in digital marketing for the hospitality industry.

Company website

http://valerie.ramesan.com

Responsibilities completed
  • Help organizations deliver the next generation customer experience, build connected customer experiences to create seamless connection between digital and brick-and-mortar.
Detailed Description
  • Performed CMS & Ecommerce gap analysis for the leading natural foods chain – The new digital store project (The Sitecore Experience platform)
  • Competitive market analysis of US retail businesses “How to re-invent in-store shopping experience” (department stores and disruptive e-retailers focus)
  • Developed the Functional Specification for a global Sitecore project
  • Assessed competitive benchmarking & B2B Ecommerce best practices recommendation for a multinational beverage corporation
  • Assessed brand digital marketing maturity (Sitecore Customer Experience Maturity Model) to drive performance improvement
Company Description

Avanade is a Microsoft & Accenture joint venture providing innovative digital and cloud services, business solutions and design-led experiences for fortune 500 clients.

Company website

https://www.avanade.com

Senior Ecommerce & CRM Director

ALLIANCE HOSPITALITY BLACKSTONE GROUP
2006 to 2014
Responsibilities completed
  • Led B2C & B2B digital/CRM strategy & development to drive new digital revenue. Implemented new IT solutions to increase sales performance and loyalty. Established new digital marketing roadmap to ensure business objectives (Crowne Plaza, Holiday Inn, Mercure, Best Western & Alliance Hotels).
  • Implemented CRM/Selligent X@ V 7.5 & 8.0 for 50 hotels (IHG & Best Western hotels) in Europe (key user workshops, business process, KPI design & training guide)
Detailed Description
  • Built digital brand strategy to increase online revenue with new distribution channels for our US & Alliance brands (offline & online partnerships)
  • Redesigned multi-brand Ecommerce portal & independent Ecommerce Websites to increase sales conversion (built site maps, wire frames & workflows)
  • Developed trendy products & online packages with marketing, sales & revenue managers
  • Created & managed content marketing to enhance local destination (landing page, newsletter, blog, social media platforms)
  • Created & launched marketing campaigns (7 brand portfolios & 20 destinations)
  • Implemented marketing automation tools, process guideline & KPI (Smartfocus platform & Selligent SIM)
  • Designed the "client lifecycle" to build up customer loyalty (B2C & B2B)
  • Managed digital & media agencies, SEO & SEM analysts, internal database analysts, marketing & revenue managers
  • Coached and trained local Marketing managers to implement inbound marketing
Company Description

Blackstone Hotel Management Franchise is a €400 million group, with a portfolio of 50 hotel properties in France, Belgium & Italy (Crowne Plaza, Holiday Inn, Mercure, Best Western & Alliance Hotels).

Company website

http://www.thalassopornic.com/

CRM Consultant

TECHNOLOGY EVALUATION CENTERS
2002 to 2006
Responsibilities completed
  • Responsible for the "TEC CRM Evaluation Center" portal with a team of 12 people. Developed traffic acquisition and converted leads to online B2B customers.
  • Assessed Competitive benchmarking/best practices for CRM market & review of proposals made by 40 publishers (Microsoft CRM, Oracle, Pivotal CRM, Salesforce, SAP CRM, Sage, Siebel…)
  • Coordinated the CRM specialists team, the call centre and IT service for the development of targeted offers and the implementation of specific surveys and measures
  • Prepared online satisfaction surveys for TEC CRM members designed to assess quality and relevance of the CRM IT evaluation tool
  • Launched online campaigns promoting new targeted TEC CRM offers (IT training, webinar, comparative reports & if scenarios)
  • Created CRM Strategic Partnership Centre and membership programmes
Company Description

TEC is a technology assessment group offering technology trend reports and analysis

Company website

https://www3.technologyevaluation.com/