• Digital marketing, social media marketing, Ecommerce, customer experience platform, hospitality

Contact

Professional Status

Freelancer
Available

Experience

Director Marketing Technology (Free lance)

2 Digital consulting LLC
Since 2015
Responsibilities completed
  • Assist luxury hotel groups in achieving digital transformation and becoming customer-centric.
Detailed Description
  • Assessed competitive analysis and defined target audience to build digital marketing strategy roadmap.
  • Concept design of Ecommerce sites to entice the new customer experience (responsive design/mobile)
  • Implemented CRM & Marketing automation (ZDirect/TravelClick GMS)
  • Optimized online customer journey to drive customer acquisition
  • Led Social Media team of 15+ experts to build brand reputation for a Health & Spa Resort
  • Managed web agency project managers, booking engine developers and other external agencies (SEM, SEO, Media)
  • Trained and coached Revenue, Sales, Marketing & Community managers
  • Developed contests & surveys to qualify database
Company Description

2 Digital consulting is with specialized in digital marketing for the hospitality industry.

Company website

http://valerie.ramesan.com