2 Digital consulting LLC
- Assist luxury hotel groups in achieving digital transformation and becoming customer-centric.
- Build connected customer experiences to create seamless connection between digital and brick-and-mortar.
- Defined digital commerce & CRM vendors, mobile platforms/applications, social media platforms for voice ordering and future technologies.
- Build customer journeys & concept design of E-commerce sites to entice the new customer experience (responsive design/mobile).
- Assessed competitive analysis and defined target audience to build digital marketing strategy roadmap.
- Prepared RFP and vendors selection process.
- Implemented CRM & Marketing automation for personalization.
- Led Social Media team of 15+ experts to build brand reputation for a Health & Spa Resort.
- Managed UX, project managers, booking engine & DB developers and other external agencies (SEM, SEO, Media).
- Developed contests & surveys to qualify database.
2 Digital consulting is specialized in digital marketing for the hospitality industry.
Freelancer Dallas (United States - Texas)