Infos

Contact

Professional Status

Freelancer
Available

Valerie Ramesan

  • Digital marketing, social media marketing, Ecommerce, customer experience platform, hospitality

Experience

Director Marketing Technology

2 Digital consulting LLC
Since 2015
Responsibilities completed
  • Assist luxury hotel groups in achieving digital transformation and becoming customer-centric.
  • Build connected customer experiences to create seamless connection between digital and brick-and-mortar.
Detailed Description
  • Defined digital commerce & CRM vendors, mobile platforms/applications, social media platforms for voice ordering and future technologies.
  • Build customer journeys & concept design of E-commerce sites to entice the new customer experience (responsive design/mobile).
  • Assessed competitive analysis and defined target audience to build digital marketing strategy roadmap.
  • Prepared RFP and vendors selection process.
  • Implemented CRM & Marketing automation for personalization.
  • Led Social Media team of 15+ experts to build brand reputation for a Health & Spa Resort.
  • Managed UX, project managers, booking engine & DB developers and other external agencies (SEM, SEO, Media).
  • Developed contests & surveys to qualify database.
Company Description

2 Digital consulting is specialized in digital marketing for the hospitality industry.

Company website

http://valerie.ramesan.com