ALLIANCE HOSPITALITY BLACKSTONE GROUP
- Led B2C & B2B digital/CRM strategy & development to drive new digital revenue. Implemented new IT solutions to increase sales performance and loyalty. Established new digital marketing roadmap to ensure business objectives (Crowne Plaza, Holiday Inn, Mercure, Best Western & Alliance Hotels).
- Implemented CRM/Selligent X@ V 7.5 & 8.0 for 50 hotels (IHG & Best Western hotels) in Europe (key user workshops, business process, KPI design & training guide)
- Built digital brand strategy to increase online revenue with new distribution channels for our US & Alliance brands (offline & online partnerships)
- Redesigned multi-brand Ecommerce portal & independent Ecommerce Websites to increase sales conversion (built site maps, wire frames & workflows)
- Developed trendy products & online packages with marketing, sales & revenue managers
- Created & managed content marketing to enhance local destination (landing page, newsletter, blog, social media platforms)
- Created & launched marketing campaigns (7 brand portfolios & 20 destinations)
- Implemented marketing automation tools, process guideline & KPI (Smartfocus platform & Selligent SIM)
- Designed the "client lifecycle" to build up customer loyalty (B2C & B2B)
- Managed digital & media agencies, SEO & SEM analysts, internal database analysts, marketing & revenue managers
- Coached and trained local Marketing managers to implement inbound marketing
Blackstone Hotel Management Franchise is a €400 million group, with a portfolio of 50 hotel properties in France, Belgium & Italy (Crowne Plaza, Holiday Inn, Mercure, Best Western & Alliance Hotels).